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Case Studies

How Rebranding Egoscue Increased its Value 500%

Revitalized tech-focused physical therapy brand that uses software-assisted assessments and proprietary therapy methods to relieve chronic pain and increase functional mobility through in-clinic and virtual appointments. Led the company through a complete rebranding process that…

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Who We Are

Bill Stump is a creative executive with deep experience launching, leading, and growing healthy lifestyle brands in the U.S. and abroad. He loves to help build compelling brand narratives, smart strategies, and creative content while leveraging data analytics to provide key insights along the way.

Learn More

Who We Are

Bill Stump is a creative executive with deep experience launching, leading, and growing healthy lifestyle brands in the U.S. and abroad. He loves to help build compelling brand narratives, smart strategies, and creative content while leveraging data analytics to provide key insights along the way.

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Using Content to Highlight DFND's Unique Benefits

Collaborated with compression wear and fitness apparel company DFND to better communicate the proven health benefits of military-grade compression in training and recovery for athletes, military, fire, and police.

Interviewed the founders and employees, and performed deep research, to better tell the company’s origin story and to communicate the deeply scientific nature of the products to consumers…

Launching a Health Wearable Into a Competitive Market

Well Made served as the Marketing and Content team for Australian health-tech company CardieX during the development of the CONNEQT brand, a new health wearable and…

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