Well Made served as the marketing and content team for Australian health-tech company CardieX, driving the development and launch of CONNEQT, a next-generation health wearable. 

 

We crafted brand positioning, messaging, and content that highlighted the device’s unique cardiovascular insights, differentiating it in a crowded market and setting the stage for a successful debut. 

 

Beyond messaging, we defined the key health parameters the wearable measured and translated them into real-world benefits, making complex data accessible and actionable for everyday users.

 

We also developed the brand identity, designing the logo, branding, and creative content guide to ensure consistency across all touchpoints. 

 

Additionally, we helped shape the app content, using intuitive storytelling and smart integrations to enhance user engagement and experience.