DFND, a leader in compression wear and fitness apparel trusted by elite military, fire, and police forces, needed a clearer way to communicate the proven health benefits of its products. 

 

Through in-depth research, interviews with founders and employees, and strategic content development, we crafted a compelling origin story and consumer-friendly messaging that spotlighted the science behind DFND’s military-grade compression technology.

 

The content helped to clarify DFND’s value proposition and the value of its compression gear in serving the needs of elite performers and weekend warriors