Well Made overhauled Spartan’s approach to content, focusing on benefit-driven, action-oriented copy integrated and delivered in all channels, including web, email newsletter, podcast, and social.

 

Our work boosted sales of race tickets, apparel, and supplements, transforming content into a direct revenue driver while strengthening Spartan’s brand authority.

 

Created and launched The Hard Way, a weekly newsletter for Joe De Sena, founder and CEO of Spartan Race, reaching an audience of 300,000+. 

 

Strategically integrated the newsletter with a rebranded podcast (The Hard Way), ensuring a unified content experience that deepened engagement and drove conversions.