Who We Are
The Team
GREG CRAWFORD
CREATIVE AND BRAND MARKETING
Greg Crawford is an expert marketer and brand builder with deep experience building and leading teams that drive qualitative and quantitative growth for brands large and small. Greg has experience as a marketing lead at PacSun among other large brands.
KELLEY JONES
DIGITAL MARKETING
Kelley Jones is an expert digital marketer with broad experience creating best-in-class digital campaigns. She has experience at LinkedIn and at Weber Shandwick, a leading global communications network. She also has start-up experience managing digital campaigns to drive awareness, engagement, and activation. She has a journalism degree from Northwestern's University's Medill School of Journalism, and was a four-year starter on the school's field hockey team, winning two Big Ten championships.
JESSICA POST
CONTENT MARKETING
Jessica Post is a researcher and reporter with experience in health and behavioral science. She has degrees from Lehigh University and the University of Southern California. She's a native of New York City, where she currently lives and works.
TED SPIKER
ADVISOR
Professor and Chairman of the University of Florida School of Journalism. Named UF Teacher of the Year 2016-17. Has authored over 20 books, including YOU: The Owner's Manual with Dr. Mehmet Oz, and Down Size. Magazine credits include The Washington Post, Esquire.com, TIME.com, Men's Health, Outside, Runner's World, O The Oprah Magazine, Women's Health, Reader's Digest, AARP The Magazine, Prevention and more.
MIKE FAZIOLI
PROJECT MANAGER
Bridges the gap between visionary leadership and successful on-time and under-budget implementation. A proactive and collaborative problem-solver able to set up creative teams for maximum success and profitability. A long track record of success combining an editorial background with budgetary and organizational expertise.
The Well Made Moments
Bill quickly and crisply understood what we do and how to convey our message. He worked with us (he's a listener) to identify our audience and how to speak their language.
Founder - ExpertX
Richard Demb
Bill used his deep experience in health and fitness to translate the science behind DFND's training and recovery gear in a clear and concise way for consumers.
CEO of DFND Training and Discovery Gear
Jeff Herdman
Bill and his team updated our brand and repositioned us in the market to improve internal alignment and make us more relevant to current and potential consumers.
Senior Director, Clinic Relations and Business Development, Egoscue Inc.
Josh Mattson
What Clients Say About Us
Bill Stump is a creative executive with deep experience launching, leading, and growing healthy lifestyle brands in the U.S. and abroad. He loves to help build compelling brand narratives, smart strategies, and creative content while leveraging data analytics to provide key insights along the way.